What is integrity and why is it so important?
Integrity is about being honest with others and adhering to high moral standards.
It is also about doing what you say you will do. When you act with integrity, your customers, colleagues and staff will place their trust in you.
They know that you mean what you say and that you will not let them down. They know that you will give them the best quality for their money/service and they know that you will not cheat them.
In a world where so many people are unethical and dishonest, build your reputation on integrity and you will have an endless supply of customers, suppliers, investors and business partners.
Psalm25:21 May integrity and uprightness protect me,
because my hope is in you.