How to create successful brand

YTL is amongst Malaysia's 20 most valuable brands. I pick up some key words of what Tan Sri Francis Yeoh has to say:

"ability to deliver on its promises"
"emphasis on quality and consistency"

Then I think this paragraph is by far the most important:

Yeoh also believes that a brand is successful only if the company behind it masters the three languages. There's the language of God: Integrity, honesty, morality. The language of man: Be articulate, be a leader, a manager with vision. And the language of machines: Be fully equipped with computer and tech skills, he explains.