What every leader should know about people 1. People are insecure. Give them confidence 2. People like to feel special. Honour them, eg, love, praises, gift 3. People look for better tomorrow. Give them hope. 4. People need to be understood. Listen to them. 5. People lack direction. Navigate for them. 6. People are needy. Speak to their heart first. 7. People get emotionally low. Encourage them. 8. People want to succeed. Help them win. 9. People desire relationship. Provide community. 10. People seek models to follow. Be an example.